Running multiple Shopify apps as a solo developer might sound like juggling chainsaws — but with the right systems, it's surprisingly manageable. At Punchy, I've built several apps, and over time I've developed a workflow that keeps me focused on building new features instead of constantly putting out fires.
Here's a behind-the-scenes look at how I manage everything — from hosting and support to monitoring and revenue tracking.
All my apps are built using Shopify's official Remix starter kit, and I couldn't be happier with the developer experience. It's fast, opinionated in the right ways, and lets me stay productive without fighting the framework.
For hosting, I've moved away from Railway and now prefer DigitalOcean App Platform — reliable, predictable, and easy to manage. My database of choice is Postgres hosted on Neon, which is easy to use and cost-effective.
I use Helpscout to handle all support. I avoid tools like Intercom because live chat creates an expectation for instant responses, which is unrealistic as a one-person team. A slow live chat feels worse than a fast email reply.
To speed things up, I keep a knowledge base of common replies and code snippets. This helps me answer quickly and will scale well if I grow the team in the future.
And if a customer needs a small styling tweak? I'm happy to do it for free. It's a little gesture that goes a long way.
I maintain a public changelog built with Laravel Jigsaw. Every entry lives in markdown files and gets compiled into a static site. It's simple, transparent, and keeps merchants in the loop without extra overhead.
For logs and uptime monitoring, I rely on Betterstack. If something goes wrong, I know right away. Plus, I have a public status page to keep everything transparent.
I use Posthog on some apps to understand how merchants actually use my UI. Seeing real session data helps me make smarter design decisions.
What I don't use: Google Analytics or funnel tracking. Right now, I'm keeping it simple.
Critical background jobs run on Inngest. It handles retries, error recovery, and scheduling far better than anything I could whip up myself. When you're solo, you really appreciate tools that just work.
Building Shopify apps already means you depend on Shopify's rules. I'd rather not add extra layers on top.
In short: fewer dependencies = fewer surprises.
I've built a lightweight serverless backoffice service using Cloudflare Workers to track events and app metrics. Here's what it handles:
Install/uninstall notifications: When someone installs or uninstalls an app, I get a Slack alert.
Retention email on uninstall: Automatically sent via Helpscout to ask for feedback.
No welcome emails: I skip them because I personally find them annoying.
Simple billing model: All apps have one paid plan with two options — monthly or discounted yearly. Development stores are always free.
To stay on top of app uninstalls, I set up a daily cron job that reads uninstall events via the Shopify Partner API. If an app is uninstalled and the merchant leaves a specific comment, the system automatically sends a notification to my Slack channel.
This setup lets me reach out to merchants proactively to understand their issues, gather feedback, and potentially fix problems before they escalate. It’s a simple automation that helps maintain strong relationships even when someone decides to leave.
One thing I really wanted was a better way to collect feedback directly inside my apps — before a merchant ever reaches the Shopify App Store. That's where my custom rating widget comes in.
Here's how it works:
Every app has a small, non-intrusive rating prompt. Merchants can quickly share how they feel about the app without leaving their dashboard.
Positive ratings trigger a friendly prompt to leave a public review. If they're already happy, why not make it visible?
Negative ratings ask for details instead of sending merchants straight to the review page. This gives me a chance to fix issues privately rather than reading about them later in a 1-star review.
All feedback is logged to Cloudflare KV and sent straight to Slack. I see new ratings in real-time and can respond quickly.
It builds trust without being pushy. Merchants feel heard because I follow up personally on any concerns, and good experiences naturally turn into public reviews.
This tiny feature has saved me a lot of guesswork — I know if something's off before it turns into churn. And when someone's thrilled, I can nudge them to share that with others. It's low-effort, high-impact.
Every app has a page showcasing my other apps. Nice to have, though I haven't measured conversion yet.
I built a small CLI tool to process Shopify App Payout CSV files and generate a clean revenue table. No third-party dashboards — just a quick way to check how things are doing.
Running multiple Shopify apps solo doesn't mean working around the clock — it just means being intentional about systems and simplicity.
If you're thinking of running multiple apps yourself, I hope this gives you some ideas for building a workflow that works for you.